Audio Evolution Crew (AVC) is for solidarity, uplifting and promoting South Africa’s House music. One of their desired intentions it’s to transform Duduza’s people’s view on the genre. Thus far, these young guys have done a good job.
On a cool Wednesday night (28 Oct 2015), at 8 pm, I met Breezy and Rodent T by Duduza’s busy Rank 15 and we drove to MiniRoyal‘s house which is opposite a church. They usually gather here to catch-up, plan, produce music, record music and their monthly podcast. Our interview began in the lounge turned into a recording studio with their latest podacst sounding low in the background.
Audio Evolution Crew was established in December 2011 by Spyke, after Entry Soul Crew, another group he and Breezy were part of, broke-up. There are six members; Spyke (23 yrs), Fibonacci (23 yrs), Breezy (24 yrs), Rodent T (22 yrs), MiniRoyal (26 yrs) and Radic The Myth (23 yrs). AVC is “The evolution of sound,” Rodent T said with passion. He continued with emphasis, “We’re bringing something new to the ‘game’, something new ‘ekasi’ (in our area), something that, uh… like uh, ‘ongayizwa’ (you wouldn’t hear) like normally, like on Saturdays or Sundays or Fridays ‘la elok’shini’ (in this township). ‘Thina’ (we), we want to bring that sound, here, ‘ekasi’.”
All members DJ and have other skills. Spyke is a producer and graphic designer, Fibonacci and Radic The Myth produce music, MiniRoyal is also a producer and Brand Manager, Breezy and Rodent T handle all the Public Relations and Marketing work. Each member is given all the rights to exercise their given role and they fully trust in each-other’s abilities.
They use their lively three slots AVC Podcast , on Podomatic, to promote, market upcoming producers and DJ’s. Breezy explained, “We’re trying to push producers on the slot of promos. They send their tracks to us, we play them exclusively before they’re released.” Considering that, on average, 400 people listen to and download it, he believes “People will definitely buy,” that producer’s song when it’s released. He explained the podcast further, “On the top 5 slot we ask the DJ, ‘How about you compile us ‘izngoma zakho ezyi-five ezikshayile grand’ (5 songs you enjoyed) through-out this month?’ Then we include it.” There’s also a guest mix slot. The first part it’s a Promo slot, secondly a DJ’s Top 5 and third is a guest mix slot. This is a good platform for exposure.
These young guns work in uniformity. Wherever they go, together or individually, they represent the crew. The first time I saw Breezy and Rodant T they were wearing t-shirts designed with their attractive logo, and the former was carrying their blue denim backpack bag. MiniRoyal is the one who makes sure they’re branded accordingly. “Quality is number one, quality is the first priority in-terms of branding,” he told me when I commented on the t-shirts. He looks for the right material, prints and presents the final product to them. “‘Sometimes ‘ngthenga’ (I buy) two or one, then ‘ngizi-print-ele mina’ (print for myself) and I call the ‘ninjas’ (guys). ‘Uma ngbakhombisa’ (when I show them) eventually they’ll be blown-away,” explained MiniRoyal with laughter. Their products are for sale and at affordable prices, “A jersey is R200, a v-neck t-shirt is R150 and the bags are R250,” he said. You can order on 061 003 8713.