Watch DJ Lag, the jaggernaut of Gqom, kicking off his Europe tour with a banger set for Boiler Room. His second one.
Who would’ve imagined Gqom would be well received outside of Mzansi? A sound initiated by kids using pirated applications. The same genre SA commercial radio stations refused to air, is now being enjoyed internationally.
Is it due to the internet? Is this a sign people want something different? Or, was there a well structured marketing strategy behind this? Soy’ringa (we’ll talk about it) another day.
The wonderful news is Gqom’s players (DJ’s and producers) have been opened up and exposed to a positive unexpected spectrum, and it seems DJ Lag is leading it.
When G-Star Raw collaborated with Boiler Room, they included him on their line-up. Two well established brands didn’t leave Lag out. Hape (again), what does that indicate? Let’s leave it hanging, for now. (Laughs)
Today, the 22 year old DJ Lag, from Ethekwini (Durban), is touring Europe, representing Mzansi and playing music once looked down upon.
He’ll be on the line-up of No Bounds Festival (England), Phono Festival (Denmark), Mama Festival (France) and Digging The Global South (Germany), amongst ten Europe gigs.
The Funsion team wishes him the best; a safe and Gqomiring tour.
Watch him kill it at Boiler Room.
Don’t forget to tell us what you think, ungasabi. 😉